Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Duration                       Learning Credits        

1 day-8 hours of           8 PDU’s 



Public Classroom Pricing:     

Early Bird Price: AUD 799.00

Regular Price: AUD 649.00

Instructor-Led Virtual Live Pricing:

Early Bird Price: AUD 699.00

Regular Price: AUD 549.00

Private Group/ In-House Learning:

Have a group of 5 or more people?

 Register yourself with a special pricing and

request the training exclusively

Course Outline

Module One: SWOT Analysis in Marketing

● Strength

● Weaknesses

● Opportunities

● Threats

● Case Study

Module One: Review Questions

● Module Two: Marketing Research

● Consume All Media

● Finding the Right Price

● Product Development and Improvement

● Identify Your Target Audience

● Case Study

Module Two: Review Questions

● Module Three: Real Time Marketing

● Dynamic Content

● Engagement Builds Followers

● Constant Readiness and Monitoring

● The Time the Place and the Media

● Case Study

● Module Three: Review Questions

Module Four: Brand Management

● Every Interaction Counts

● Consistent Through all Media

● Unique Qualities

● Needs to be Actively Managed

● Case Study

● Module Four: Review Questions

Module Five: Social Media (I)

● You are Building a Community

● A Personal Touch

● Brand Champions

● Make it Easy to Share

● Case Study

Module Five: Review Questions

● Module Six: SEO Basics

● Relevant and Original Content

● Keywords

● Value Proposition

● Linking

● Case Study

Module Six: Review Questions

Module Seven: Social Media (II)

● Content is King

● Blog and Interact

● Webinars

● Constant Monitoring

● Case Study

Module Seven: Review Questions

Module Eight: Website Characteristics

● SEO Optimization

● Landing Page

● Analytics

● Mobile and Tablet Friendly

● Case Study

● Module Eight: Review Questions

Module Nine: Capturing Leads

● Lead Management and Generation

● Give Something Away

● Quality vs. Quantity

● Capture Repeat Customers

● Case Study

● Module Nine: Review Questions

Module Ten: Campaign Characteristics

● Tailored for Your Audience

● Use Powerful Words

● The 4 W’s of a Campaign

● Monitor and Tweak

● Case Study

● Module Ten: Review Questions

Module Eleven: Wrapping Up

● Words from the Wise

● Review of Parking Lot

● Lessons Learned

● Completion of Action Plans and Evaluations

Who Can Attend?

Anybody who is interested in learning Internet Marketing Fundamentals Skills

Learning Goals

After completing this course, Individuals will be able to demonstrate their understanding of:

● SWOT Analysis in Marketing

● Marketing Research

● Real Time Marketing

● Brand Management

● Social Media (I)

● SEO Basics

● Social Media (II)

● Website Characteristics

● Capturing Leads

● Campaign Characteristics

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