Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With our Personal Branding course your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.

Duration                       Learning Credits        

1 day-8 hours of           8 PDU’s 

Session  

 

Public Classroom Pricing:     

Early Bird Price: AUD 799.00

Regular Price: AUD 649.00


Instructor-Led Virtual Live Pricing:

Early Bird Price: AUD 699.00

Regular Price: AUD 549.00


Private Group/ In-House Learning:

Have a group of 5 or more people?

 Register yourself with a special pricing and

request the training exclusively

Course Outline

Module One: Defining Yourself (I)

If You Don’t, They Will

Brand Mantra

Be Real

SWOT Analysis

Case Study

Module One: Review Questions

Module Two: Defining Yourself (II)

Pillars

Passions

Define Your Strengths

The Three C’s

Case Study

Module Two: Review Questions

Module Three: Controlling and Developing Your Image

Clear and Defined

Consistent Image

It Takes a Commitment

Live It Every Day

Case Study

Module Three: Review Questions

Module Four: Personal and Professional Influences

Corporate and Personal Integration

They Will Influence Each Other

Be a Professional

Build Rapport

Module Four: Review Questions

Module Five: Sharpening Your Brand

Blogging

Authenticity is Key (always be authentic)

Transparency

Networking

Case Study

Module Five: Review Questions

Module Six: Appearance Matters

First Impressions

Rise Out of The Crowd

True Reflection

Dress For Success

Case Study

Module Six: Review Questions

Module Seven: Social Media (I)

Needs Constant Monitoring

Security

Have an Objective

Promote

Case Study

Module Seven: Review Questions

Module Eight: Social Media (II)

It’s a Tool

Content is King

Have a Gimmick

Don’t Ignore Any Mentions

Case Study

Module Eight: Review Questions

Module Nine: Brand Management During a Crisis

Caught In a Bad Spot?

Never Burn a Bridge

Information

Monitor and Respond

Case Study

Module Nine: Review Questions

Module Ten: Branding Personality Traits

Identify Your Unique Values

Be Bold

Think Outside the Box

Fail. Learn. Repeat

Case Study

Module Ten: Review Questions

Module Eleven: Wrapping Up

Words from the Wise

Review of Parking Lot

Lessons Learned

Completion of Action Plans and Evaluations

Who Can Attend?

Anybody who is interested in Personal Branding Skills.

Learning Goals

By the end of this course you will be able to:

● Understand your personal and professional influences

● Know how to sharpen your personal brand

● Understand why appearance matters and how to rise from the crowd

● Know how to use Social Media to build your personal brand

● Managing your brand through a crisis

● Understand your brand’s unique personality

● Plan the steps for success.

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